People within Roblox’s community have also reached out to official publishers, and one such case is Gamefam partnering with SEGA. This union brings Sonic the Hedgehog to Roblox in an official capacity. Through developer Gamefam, Sonic the Hedgehog jumps to the massively popular service in the form of Sonic Speed Simulator, the first time a AAA gaming character has done so. Sonic Speed Simulator, in essence, features Sonic and others as players can race through unique worlds, gaining speed and racing their friends. The game also features a level-up system and also has unlockable pets that can increase stats, such as maximum speed. Players will be rewarded with an exclusive community Sonic the Hedgehog skin after reaching 10,000 likes in Roblox. Gamefam, the developer from Roblox’s side, is no stranger to collaborating with other companies. Their previous work includes collaborating with the likes of Ubisoft, Mattel, Sony, MGA, and more to create highly engaging experiences for players. Joe Ferencz, CEO of Gamefam said the following in a press release: Sonic Speed Simulator is available to play right now within Roblox. Roblox is available to download from the official website, or from most digital retailers, be it on consoles or mobile phones. This Sonic the Hedgehog simulator seems like it’ll be a permanent fixture rather than a limited-time event.

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