AMD & NVIDIA GPU Prices Now Drop Below 90% of Their MSRP, Graphics Cards Manufacturers Readying For Next-Gen Launch
Over the past few weeks, we have seen reports stating that NVIDIA, AMD, and their partners are going to get more aggressive with their pricing of current-generation graphics cards. The crypto crash has not only resulted in the prices going down tremendously but the decline in the overall consumer market (PC) means that there’s much lower demand. As a means to reignite gamers’ interest in their GPUs, NVIDIA and AMD have been offering special promotions, game bundles & whatnot but that doesn’t seem to be working. So as a last effort, both GPU makers have notified their partners of some really aggressive price cuts headed to their graphics cards later this month. This will be the last attempt to get rid of any and all inventory of graphics cards but at the same time, it looks like the price cuts have made the GPU prices fall below 90% of the MSRP. Currently, the NVIDIA GeForce RTX 30 series are priced at an average 87% lower than their MSRP while the AMD Radeon RX 6000 series are priced at 84% lower pricing than their MSRP. 3DCenter also provides a crucial update, listing down the release models from each manufacturer and where their pricing currently stands. As per the report, the main lineup which excludes low-end and premium models is made up of AMD 6800 XT, 6800, RTX 3080 10 GB, RTX 3070 Ti, and RTX 3060. The pricing of this main lineup has settled at 97% below MSRP but it looks like they are just at MSRP and with the next-gen so close, these prices don’t look that attractive considering in the last-gen, we saw prices tumble far lower than MSRP prior to the launch of next-gen products. AMD Radeon RX 6000 Series Graphics Card Prices (RDNA 2 GPUs) via 3DCenter: The AMD Radeon RX 6000 series graphics cards have seen the biggest drop in prices when looking at the overall lineup. The top-tier Radeon RX 6900 XT lineup is currently priced over -23% below MSRP while the entry-level RX 6600 and RX 6500/6400 series range between -10 to -25% below MSRPs. The RX 6800 series are also finally below its MSRP. The RX 6500 XT and RX 6400 are the only exceptions that have been priced 10-20% higher than their MSRP. NVIDIA GeForce RTX 30 Series Graphics Card Prices (Ampere GPUs) via 3DCenter: For NVIDIA cards, the top GeForce RTX 30 series lineup is available at -15 to -40% below MSRP. the rest of the lineup is available around or within 10% of their MSRPs. The card that has seen the biggest price drop is the RTX 3090 Ti which is now selling for less than -41% below its MSRP. it is likely that this downward pricing trend for NVIDIA’s GeForce RTX 30 and AMD Radeon RX 6000 series graphics cards won’t stop here & we expect more price cuts to happen soon since we are inching towards the launch of the next-gen cards. But if hitting the MSRP or -10% below MSRP is the final goal of AIBs, then I would say that would be a little underwhelming based on the uplifts we are expecting from the next-gen lineup in terms of performance. So unless you are getting a really good deal, say -60% to - 50% of the MSRP, I’d say your best option would be to wait for a next-gen graphics card rather than buying a 2-year-old graphics card that will soon be replaced by something much better.
